Don’t Be That Donkey book is live now - buy your copy

Why Understanding Human Behaviour Matters

Power is not only about resources or strength — it lives inside people. Every decision, conflict, or relationship is driven by human psychology. By understanding behaviour — fear, love, silence, ambition — we gain the ability to influence, protect ourselves, and create change. Without this, even power itself slips away..

8/17/20251 min read

Empowerment through struggle.